BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Exercise 3

Contrast the previous approach to designing and producing cars to Flex's program management approach, especially as it might affect suppliers' promotion efforts. Given that many other major producers have moved in the program management direction, what promotion effort should Kenneth Shibata develop for Global ChemPlastics Should every producer in every geographic area be treated alike, regardless of size Explain.