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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 25
Evaluate Long Beach Plastics' current strategies. Given Judy Howe's sales objective, what should Long Beach Plastics Mfg. do Explain.
Explanation
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Case introduction:
Mrs. JH the owner of...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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