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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 2
Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared.
Explanation
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The marketing function can be considered as a series of activities which are performed by the marketing team of the organization in order to market and promote its products and services successfully.
The marketing functions includes conducting marketing research, formulating marketing plan, product development, advertising, promotion, distribution, customer service and maintaining good customer relationship.
Some of the ways through which the marketing concepts can be shared and shifted are through proper training and education to the human resources. Only if the marketing is performed strategically the organization can achieve its goals effectively. Hence effective training program can help in sharing the marketing concepts to the marketing team.
The marketing functions includes conducting marketing research, formulating marketing plan, product development, advertising, promotion, distribution, customer service and maintaining good customer relationship.
Some of the ways through which the marketing concepts can be shared and shifted are through proper training and education to the human resources. Only if the marketing is performed strategically the organization can achieve its goals effectively. Hence effective training program can help in sharing the marketing concepts to the marketing team.
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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