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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 11
Explain why a firm should view its internal activities as part of a total system. Illustrate your answer for ( a ) a large grocery products producer, ( b ) a plumbing wholesaler, ( c ) a department store chain, and ( d ) a cell phone service.
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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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