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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
Exercise 20
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Skim through the different sections of the marketing plan. Look more closely at the "Marketing Strategy" section.
a. What is the target market for this marketing plan
b. What is the strategy Hillside Veterinary Clinic intends to use
c. What are your initial reactions to this strategy Do you think it will be successful Why or why not
Explanation
Verified
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The marketing strategy of HVC aims to at...

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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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