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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 7
Why is the target market placed in the center of the four Ps in the text diagram of a marketing strategy (Exhibit 2-4) Explain, using a specific example from your own experience.
Explanation
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Target market means a similar group of c...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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