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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 3
Review the model in Exhibit 6-2 and then reread the Apple case at the beginning of this chapter. List and briefly describe specific points in the case that illustrate the model.
Exhibit 6-2 A Model of Influences on Consumer Behavior
Exhibit 6-2 A Model of Influences on Consumer Behavior
Explanation
Verified
Verified
Consumer decisions are very much affecte...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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