BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Exercise 15

How likely would each of the following be to use competitive bids ( a ) a small town that needed a road resurfaced, ( b ) a scouting organization that needed a printer to print its scouting handbook, ( c ) a hardware retailer that wants to add a new lawn mower line, ( d ) a grocery store chain that wants to install new checkout scanners, and ( e ) a sorority that wants to buy a computer to keep track of member dues. Explain your answers.