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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
Exercise 9
Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system.
Explanation
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Company needs information from the marke...

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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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