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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 20
How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product How would the mix for a specialty product differ from the mix for a heterogeneous shopping product Use examples.
Explanation
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The marketing mix is a set of activities...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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