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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 12
For the kinds of business products described in this chapter, complete the following table (use one or a few wellchosen words).
1. Kind of distribution facility(ies) needed and functions they will provide.
2. Caliber of salespeople required.
3. Kind of advertising required.
1. Kind of distribution facility(ies) needed and functions they will provide.
2. Caliber of salespeople required.
3. Kind of advertising required.
Explanation
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Business products are those products tha...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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