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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 14
Explain the importance of an organized new-product development process and illustrate how it might be used for (a) a new hair care product, (b) a new children's toy, and (c) a new subscribers-only cable television channel.
Explanation
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Product development is critical for all ...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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