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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
Exercise 8
Review the Dell case at the beginning of the chapter and then discuss the competitive advantages that Barnes Noble would have over a small bookshop. What advantages does a small bookshop have
Explanation
Verified
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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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