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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 5
In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on "consistent" and "complete" messages implies with respect to promotion blends.
Explanation
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Promotion is the method through which th...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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