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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 10
With direct-response promotion, customers provide feedback to marketing communications. How can a marketing manager use this feedback to improve the effectiveness of the overall promotion blend
Explanation
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There is an increased need for a promoti...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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