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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 3
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hill side Veterinary Clinic. Look through the "Marketing Strategy" section.
a. What are Hillside's advertising objectives
b. What types of advertising and media are being proposed Why are these types used and not others
c. What type of copy thrust is recommended Why
d. What sales promotion activities are being planned What are the goals of sales promotion
a. What are Hillside's advertising objectives
b. What types of advertising and media are being proposed Why are these types used and not others
c. What type of copy thrust is recommended Why
d. What sales promotion activities are being planned What are the goals of sales promotion
Explanation
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Advertising objectives can be inferred b...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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