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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
Exercise 18
Briefly discuss some of the pros and cons an advertising manager for a producer of sports equipment might want to think about in deciding whether to advertise on the Internet.
Explanation
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Online promotion is one of the most usef...

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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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