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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 19
Discuss the use of testimonials in advertising. Which of the four AIDA steps might testimonials accomplish Are they suitable for all types of products If not, for which types are they most suitable
Explanation
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Testimonials are an important tool in ma...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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