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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 10
Discuss some ways that a firm can link its sales promotion activities to its advertising and personal selling efforts- so that all of its promotion efforts result in an integrated effort.
Explanation
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The concept of integrated marketing comm...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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