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book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
book BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy cover

BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Edition 19ISBN: 978-0078028984
Exercise 9
The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Look through the "Implementation" section.
a. Does the plan say anything about how Hillside will handle complaints What could Hillside do in this area
b. How could Hillside break down its sales and performance analysis What type of analysis would you recommend How could this be used to provide control for the marketing plan
c. What type of cost analysis should Hillside do How could this be used to provide control of the marketing plan
Explanation
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The marketing plan does not provide spec...

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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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