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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 13
Various breakdowns can be used for sales analysis depending on the nature of the company and its products.
Describe a situation (one for each) where each of the following breakdowns would yield useful information. Explain why.
a. By geographic region.
b. By product.
c. By customer.
d. By size of order.
e. By size of sales rep commission on each product or product group.
Describe a situation (one for each) where each of the following breakdowns would yield useful information. Explain why.
a. By geographic region.
b. By product.
c. By customer.
d. By size of order.
e. By size of sales rep commission on each product or product group.
Explanation
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Sales analysis: It is the analysis condu...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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