BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy

Exercise 5

The Marketing Plan Coach software on the text website includes a sample marketing plan for Hillside Veterinary Clinic. Think about the entire marketing plan-since you have been reviewing this all along. While there are not separate departments in a small business, there are different functions.
a. How can Hillside fund future growth plans
b. Can Hillside calculate the profitability of individual customers Should it try
c. Has Hillside accounted for the local labor market in its growth plans