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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 8
Explain, in your own words, why investors in a firm's stock might be interested in a firm's marketing manager developing a new growth-oriented strategy. Would it be just as good, from the investors' standpoint, for the manager to just maintain the same level of profits Why or why not
Explanation
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Marketing plans are the new ways to sati...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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