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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 1
Explain how a marketing manager's sales forecast for a new marketing plan might be used by
a. A financial manager.
b. An accountant.
c. A production manager.
d. A human resources manager.
a. A financial manager.
b. An accountant.
c. A production manager.
d. A human resources manager.
Explanation
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Generally marketing managers forecast th...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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