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BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
Edition 19ISBN: 978-0078028984 Exercise 5
Explain why marketing must be evaluated at two levels. What criteria should be used to evaluate each level of marketing Defend your answer. Explain why your criteria are better than alternative criteria.
Explanation
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The need for marketing is to satisfy cus...
BASIC MARKETING 19th Edition by William Perreault ,Joseph Cannon ,Jerome McCarthy
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