Global Business 4th Edition by Mike Peng

Exercise 3

You are an executive assistant for the CEO of Mediterranean Shipping Company (MSC) of Switzerland. Two competitors-Maersk of Denmark and CMA CGM of France-have asked your CEO to jointly discuss the possibility of setting up an alliance that is called the P3 Alliance. Citing the blessing from governments on global airline alliances such as One World, Sky Team, and Star Alliance, executives from Maersk and CMA CGM believe that the relevant governments for the P3 Alliance are likely to be supportive. Having made up his mind to participate in the negotiations, your CEO has asked y0u to prepare a report on the do's and don'ts of such discussions. He has also requested that you accompany him to the discussions. What else do you need to prepare in addition to the report