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Introduction to Mass Communication: Media Literacy and Culture 9th Edition by Stanley Baran
Edition 9ISBN: 978-1259376504Introduction to Mass Communication: Media Literacy and Culture 9th Edition by Stanley Baran
Edition 9ISBN: 978-1259376504 Exercise 2
What are encoding and decoding How do they differ when technology enters the communication process
Explanation
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Verified
Encoding and decoding are the processes that are used to transmit and interpret communication.
For instance, speech or words are arbitrary sounds and letters that are used to express thoughts, decoded by the people who speak/read the same language.
When the technology is deployed in the communication process, the medium used changes and potentially a mass medium that is capable of reaching the maximum audience. In addition, the technology elongates the feedback loop. This feature means a sender must carefully chose their message, tone, and writing style to adequately display the intended meaning and mindset they want the receiver to envisage.
For instance, speech or words are arbitrary sounds and letters that are used to express thoughts, decoded by the people who speak/read the same language.
When the technology is deployed in the communication process, the medium used changes and potentially a mass medium that is capable of reaching the maximum audience. In addition, the technology elongates the feedback loop. This feature means a sender must carefully chose their message, tone, and writing style to adequately display the intended meaning and mindset they want the receiver to envisage.
Introduction to Mass Communication: Media Literacy and Culture 9th Edition by Stanley Baran
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