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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
What are the two key characteristics of the marketing concept
Explanation
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An organization should (1) str...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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