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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 2
What environmental forces (uncontrollable variables) must the college in question 4 consider in designing its marketing program
Explanation
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The important environmental factors that the college offering evening classes should consider in designing its marketing program may include:
• The changing pattern of the particular types of educational programs in demand.
• The target market is likely to be more interested in short-term programs than in longer-term traditional courses.
• The target customers would consider programs that lead to immediate vocational opportunities.
Thus, the college's marketing program should focus on the availability of short-term courses of study. Such courses would enable the students to find particular types of employment after the completion of their studies from the college.
• The changing pattern of the particular types of educational programs in demand.
• The target market is likely to be more interested in short-term programs than in longer-term traditional courses.
• The target customers would consider programs that lead to immediate vocational opportunities.
Thus, the college's marketing program should focus on the availability of short-term courses of study. Such courses would enable the students to find particular types of employment after the completion of their studies from the college.
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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