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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 4
Does a firm have the right to "create" wants and try to persuade consumers to buy products and services they didn't know about earlier What are examples of "good" and "bad" want creation Who should decide what is good and what is bad
Explanation
Verified
Verified
A firm does have the right to create wan...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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