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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 7
Using Medtronic as an example, explain how a mission statement gives a strategic direction. ( b ) Create a mission statement for your own career.
Explanation
Verified
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(a)
Mission statement of an organization...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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