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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 19
Conduct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for BP's "Helios" initiative-looking forward globally to the next three years.
Explanation
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SWOT shows an organizational appraisal o...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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