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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 14
How do the goals set for a marketing program in the planning phase relate to the evaluation phase of the strategic marketing process
Explanation
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The planning phase goals are u...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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