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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
How has an understanding of consumer behavior helped Best Buy grow from a small specialty audio retailer to the world's largest consumer electronics retailer
Explanation
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Company B operates its super stores in s...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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