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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 1
To conduct a consumer analysis for the product-the good, service, or idea-in your marketing plan:
Describe ( a ) the main points of difference of your product for this group and ( b ) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4-1.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
FIGURE 4-1 The purchase decision process consists of five stages.
Describe ( a ) the main points of difference of your product for this group and ( b ) what problem they help solve for the consumer in terms of the first stage in the consumer purchase decision process in Figure 4-1.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
FIGURE 4-1 The purchase decision process consists of five stages.
Explanation
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Business - Crayon Colors Manufacturing
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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