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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 4
Assign one or more levels of the hierarchy of needs and the motives described in Figure 4-5 to the following products: ( a ) life insurance, ( b ) cosmetics, ( c ) The Wall Street Journal , and ( d ) hamburgers.
Explanation
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The Maslow hierarchy of needs and the mo...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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