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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 6
Identify the one or two key influences for each of the four outside boxes in Figure 5-4: ( a ) marketing mix, ( b ) psychological, ( c ) sociocultural, and ( d ) situational influences.
This consumer analysis will provide the foundation for the marketing mix actions you develop later in your plan.
Explanation
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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