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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 4
Who is likely to comprise the buying center in the decision to select a new supplier for Lands' End ( b ) Which of the buying center members are likely to play the roles of users, influencers, buyers, deciders, and gatekeepers
Explanation
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There are five different stages in the o...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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