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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 5
List and discuss the key characteristics of organizational buying that make it different from consumer buying.
Explanation
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There are several characteristics in org...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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