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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 11
Your marketing plan may need an estimate of the size of the market potential or industry potential (see Chapter 8) for a particular product market in which you compete. Use this step:
Click "NAICS" and enter a keyword that describes your product market (e.g., ice cream).
Explanation
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Students would have to follow below ment...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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