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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 12
Does your marketing plan involve reaching global customers outside the United States If the answer is no, read no further and do not include a global element in your plan.
If the answer is yes, try to identify the following:
In which countries do these potential customers live
Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
If the answer is yes, try to identify the following:
In which countries do these potential customers live
Answers to these questions will help in developing more detailed marketing mix strategies described in later chapters.
Explanation
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The customers for the various products t...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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