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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 7
Why might a marketing researcher prefer to use secondary data rather than primary data in a study ( b ) Why might the reverse be true
Explanation
Verified
Verified
a)
Primary data is the data that is coll...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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