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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 15
To help you collect the most useful data for your marketing plan, develop a three-column table:
In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.
In column 2, identify the source for each bit of information in column 1, such as doing an Internet search, talking to prospective customers, looking at internal data, and so forth.
Explanation
Verified
Verified
For the marketing plan of a Television c...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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