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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 1
The format in which information is presented is often vital. ( a ) If you were a harried marketing manager and queried your information system, would you rather see the results in tables or charts and graphs ( b ) What are one or two strengths and weaknesses of each format
Explanation
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a) As a harried marketing manager out of...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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