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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 3
Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales. The index of sales is as follows:
Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales. The index of sales is as follows:      What are your conclusions and recommendations
What are your conclusions and recommendations
Explanation
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The test run by company W demonstrates t...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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