
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 20
What variables might be used to segment these industrial markets ( a ) industrial sweepers, ( b ) photocopiers, ( c ) computerized production control systems, and( d ) car rental agencies
Explanation
Industrial Sweepers
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Character 255