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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 22
Your marketing plan needs a market-product grid to ( a ) focus your marketing efforts and ( b ) help you create a forecast of sales for the company. Use this step:
Define the groupings of related products (the columns in your grid).
Define the groupings of related products (the columns in your grid).
Explanation
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XYZ is engaged in manufacturing and mark...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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