
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 1
Compare the likely marketing goals for Rollerblade ( a ) in 1986 when Rollerblade was launched and ( b ) today.
Explanation
The brand Rollerblade has been committed...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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