
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 7
What kind of focused communication and promotion actions might Rollerblade take to reach the ( a ) Fitness/Recreation and ( b ) Junior market segments For some starting ideas, visit www.rollerblade.com.
Explanation
In the year 2003, one Italian company (T...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Character 255