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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 9
You may disagree with the estimates of market size given for the rows in the market-product grid in Figure 8-6. Estimate the market size, and give a brief justification for these market segments: ( a ) dormitory students, ( b ) day commuters, and ( c ) people who work in the area.
Explanation
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Yes, it is true that one may not be agre...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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